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Why Brick-and-Mortar Businesses Need a Sturdy Online Home

by Paul J. Scott

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Sometimes, we meet with business owners who have brick-and-mortar companies. They often say they are interested in having a website created, but feel (understandably) skeptical about what an online presence can do for them. After all, if they’ve already been successful for a while, and customers can see their company just down the street, how much can things like Internet marketing really matter?

The short answer is more than you might think. Because while some smaller businesses can survive without having a great website, it makes things more difficult than they have to be. To show you why, here are just a few of the things the online version of your company does to support offline sales…

Your Website Is Often the First Point of Contact for New Customers

While you might be able to keep bringing in existing customers without a strong online presence, your website is crucial to attracting new ones. That’s because lots of people will check you out on the Internet before they will stop by your store or call to make an appointment. In fact, they may need to find out about your business online, or get driving directions, before that first purchase can take place.

Your Website Can Help Spread the Word on Specials, Discounts, and Events

Even if most of your buyers are located within the same city or neighborhood, you can use email, social media, and pages on your own website to get in touch with them. In fact, there’s no better way to spread the word on sales, discounts, new products, and special events. Why not use your most valuable and cost-effective tool to fill your store and get the cash register ringing?

Online Reviews Can Have a Big Offline Effect

When you have the right profiles in place, customers can leave reviews for your company on websites like Yelp and TripAdvisor. These can have a huge effect on your sales. That’s because a prospect or referral who is looking at your business for the first time is going to be very interested in what past customers have had to say about their experiences. If these are positive, they are going to be much, much more likely to take the next step.

Social Media Can Be the Key to Getting Referrals

One of the most important (and often overlooked) benefits of having a strong web presence is that it means your biggest fans can tell their friends and colleagues about you more easily. Rather than having to pass a business card, or write down your company’s information, and possibly get it wrong, they can simply share a link to your website or social profiles.

In this day and age, it’s very difficult to run a successful business – much less grow your customer base – without a professionally designed website. Why not speak with a member of our creative team today and learn about the cost-effective solutions we’ve been able to build for companies just like yours?

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