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What Custom Web Programming Does for Your Business

by Paul J. Scott

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As a rule of thumb, business owners and marketing executives tend to love web design but ignore the power of web development.

That’s partly because they might not understand the difference. In a simplified sense, web design has to do with the way your pages look on a screen. Web development, on the other hand, has to do with the behind-the-scenes programming that integrates apps, plug-ins, and functionality.

The other reason has to do with the fact that everyone loves exciting visuals and aesthetics. They are just fun to look at. Meanwhile, conversations about programming aren’t as immediately interesting because they focus on databases and repeated tasks.

But, even though web development might not be as flashy as design, it can be more important to the success of your site, and your business as a whole. To understand why, here are a couple of important things custom web programming can do for your company online…

Custom Programming Adds Automation

How many different tasks do you have that are a pain in the neck to you and your employees? What if there were a way you could get your website to handle more of them?

These kinds of questions form the basis for a conversation about web programming and automation. Although a lot of business owners don’t realize it, you can use bits of online code to automate event registration, subscriptions, shipping labels, invoices, employee scheduling, inventory, and dozens and dozens of other jobs. Better yet, when you do, you can free up several hours every month, not to mention labor costs.

If you are looking for ways to decrease your expenses and cut down on data entry errors, all while getting access to better information in real time, having your web development team come up with a few custom programs could be the perfect answer.

Smart Web Development Adds Unique Features to Your Website

Because many business owners and executives never stop to think about what their websites could do, they miss out on the chance to implement unique features.

There are probably lots of things you could be offering customers right now that you don’t currently. Perhaps your website can tie into offline databases to retrieve account details when needed. Or, you could use your website to perform complex calculations for them involving currency conversions and logistical data. Perhaps your website could make recommendations on products or scheduling.

These are just simple examples, but custom programming presents you with almost unlimited opportunities. Just think about what you need or want your website to do, and then get your programmers to make it happen. Soon enough, you’ll have a big advantage over your competitors who don’t have the same kind of power on their websites.

These two features aren’t things a lot of web design teams talk about, either because clients don’t ask or because they don’t have the programmers on staff to bring custom features to life. At, we know the power of good coding. That’s why we work with every client to ensure their websites don’t just look the right way, but perform important business functions at the same time.

To learn more about what we might be able to do for you with the right custom web programming, contact a member of our team today to schedule a free face-to-face consultation.

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