In Building a Successful Web App: A Businessperson’s Guide to Making Websites do More, entrepreneur and veteran web developer Paul J. Scott walks you step by step through the process of coming up with a great web app concept, choosing the right programming team, and turning your vision into a reality. This book is the perfect “get started guide” for any business owner or executive who wants to improve their business using custom web software but doesn’t know where to get started.
Table of Contents includes:
Introduction
1 What Is a Web App… and Why Do I Need One?
2 How Businesses Use Web Programming Profitably
3 Finding a Great Web App Concept
4 Web App Development for Startups
5 Choosing a Web Development Partner
6 Planning Your Web App
7 Understanding the Agile Web Development Process
8 Launching Your Web App
9 Refining Your Web App
10 Bringing It All Together: 5 Real-Life Web Apps
Conclusion
About the Author
Websites That Work: 10 Low-Cost, High ROI Internet Marketing Strategies can teach business owners how to start making money from their website. This book will highlight the right strategies and resources to focus on so that you can start seeing results from your website.
Table of Contents includes:
Introduction
1 Build A Beautiful And Functional Website
2 Get To Know Your Best Customers
3 Understand The New World Of SEO
4 Use Highly Targeted Search Engine Marketing
5 Target Local Buyers Online
6 Use Social Media to Build Buzz
7 Your Email List Is Digital Gold
8 Build And Grow A Great Online Reputation
9 Wash, Rinse, Repeat: Regularly Review Strategy And Analytics
10 Find The Right Web Design And Internet Marketing Partner
Conclusion: The Secret Sauce Isn’t So Secret
About The Author
In Web-Based Startups: The 21 Things Every Entrepreneur Needs to Know About Web Design and Internet Marketing, Paul J. Scott shares what he’s learned about establishing and growing brand-new businesses. He’ll break down key web startup concepts into easy-to use tips and advice to get you ready to launch your online business.
Table of Contents includes:
Introduction
1 Your Website Is A First (And Sometimes Only)
2 Domain Names Matter
3 You Don’t Need A Good Web Design Partner… You Need A Great One
4 Know The Difference Between Web Design And Web Development
5 Every Startup Needs A Responsive Website
6 How To Get The Startup Website You Need On A Shoestring Budget
7 Getting Great Content For Your Startup Website
8 Use The Secret Weapon On Your Startup Website
9 Mind The Details: Testing, Hosting, And Online Security
10 The Successful Startup Website Launch
11 3 Pieces of Information That Make Startup Marketing “Go”
12 Get Your Startup Branding Right From Day One
13 Startup Marketing Basics: Speed, Affordability, And Positive ROI
14 Effective Search Marketing for Startups
15 Startups And Social Media
16 Local Online Marketing For Startups
17 Common Mistakes In Web-Based Startups
18 Building A Great Reputation For Your Startup
19 How Startups Can Use Web Analytics Intelligently
20 Your Recruiting Starts Online
21 Be Ready To Grow and Adapt Your Startup
Conclusion: Are You Ready To Get Moving On Your Concept?
About The Author
