Are you thinking of launching your own web-based startup? Do you have an idea for a website or company you want to bring to life?
In Web-Based Startups: The 21 Things Every Entrepreneur Needs to Know About Web Design and Internet Marketing, Paul J. Scott shares what he’s learned about establishing and growing brand-new businesses. Drawing on his experience as a web designer, marketing consultant, and successful entrepreneur, he breaks key web startup concepts into easy-to use tips and advice.
Whether you’re looking to revolutionize an industry, or just change your own life, this is the one book you need to read before launching your online business.
Table of Contents includes:
1 Your Website Is A First (And Sometimes Only)
2 Domain Names Matter
3 You Don’t Need A Good Web Design Partner… You Need A Great One
4 Know The Difference Between Web Design And Web Development
5 Every Startup Needs A Responsive Website
6 How To Get The Startup Website You Need On A Shoestring Budget
7 Getting Great Content For Your Startup Website
8 Use The Secret Weapon On Your Startup Website
9 Mind The Details: Testing, Hosting, And Online Security
10 The Successful Startup Website Launch
11 3 Pieces of Information That Make Startup Marketing “Go”
12 Get Your Startup Branding Right From Day One
13 Startup Marketing Basics: Speed, Affordability, And Positive ROI
14 Effective Search Marketing for Startups
15 Startups And Social Media
16 Local Online Marketing For Startups
17 Common Mistakes In Web-Based Startups
18 Building A Great Reputation For Your Startup
19 How Startups Can Use Web Analytics Intelligently
20 Your Recruiting Starts Online
21 Be Ready To Grow and Adapt Your Startup
Conclusion: Are You Ready To Get Moving On Your Concept?
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