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How to Turn a Big Social Following into Even Bigger Profits

by Paul J. Scott

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There are two big steps on the path to social media marketing success. First, you have to attract a large social following on Facebook, Twitter, LinkedIn, and Google+. Then, you have to find a way to monetize that following.

This is important to remember because lots of entrepreneurs and executives excel at the first part of this process, but fail miserably at the second. They do a good job of bringing in fans and likes, but don’t really know what to do with them afterward. And so, their social media efforts become time-consuming hobbies instead of valuable marketing campaigns.

With that in mind, let’s take a quick look at what you can do to turn a big social following into even bigger real-world profits…

Create Better Buyer Relationships

One of the easiest ways to profit from social media is by simply being online and interacting with your customers. Because many of them are more friendly and less formal on social sites like Facebook than they are through email or over the phone, you can develop better relationships with them. That makes them more loyal customers, and also encourages them to refer others your way.

Stay on Topic

Do yourself a favor and post about your business or industry. There’s a difference between being friendly and treating your business accounts as if they were personal profiles. Although you want to engage buyers directly, you don’t want to be drawn into posting off-color jokes or rants about politics and religion. Doing so isn’t going to help you change anyone’s mind about anything, but it might cause buyers to turn on you and take their business elsewhere.

Create a Conversion Path

Contrary to what a lot of people think, the point of your social posting – at least from your business accounts – isn’t to draw in new fans or likes (although these can be a sign you’re on the right track). Instead, you want to be sure that the items you post point back to your own website. That way, anyone who is interested in finding out more can follow your links and contact you or make a purchase.

Use Online Coupons and Discounts

Although you have to be careful about posting too much sales-related material, you can use online coupons and discount codes to generate new sales instantly by reaching out to your social following. Just let them know what you have to offer with a time-sensitive expiration, and watch the new orders come in. You may even be surprised to find that some of your contacts will share the coupons and discounts, meaning you can draw in new buyers from a bigger circle.

If you feel like you are spending lots of time and money on social media without getting anything in return, then it’s time to put these tips to use. Or better yet, call a member of the team today and see how we can help you grow your social networks and use that following to impact your business in a meaningful way.

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