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5 Keys to Online Product Sales

by Paul J. Scott

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Starting an online store is easy. E-commerce entrepreneurs have more choices than ever when it comes to shopping carts, payment processors, and marketing plug-ins. But, making that online store work – in the sense that it turns a profit month after month – is something different entirely.

As nice as it would be to think that you could simply list your items for sale on the web and have buyers coming to you, the reality is you need to make them stand out. You have to show potential customers why they should buy your products, and buy them from you, instead of taking their money elsewhere.

To give you a sense of how to do exactly that, here are five keys to generating online product sales that you should never overlook…

#1 Great Photos

The Internet brings a lot of advantages for retailers and shoppers alike, but there’s nothing quite like being able to hold the product you want to buy right in your hands. Having clear and descriptive photos – or better yet, online video showing your products – is the next best thing. The easier it is for buyers to understand what you have and why they should want it, the easier it’s going to be to ring up purchases from your website.

#2 Unique Descriptions

As important as the visuals are, you also need strong product descriptions if you want to create interest. The should include the basics, like what the item is and its dimensions, but also something that tells the customer whether or not the product is a good fit for their needs. Don’t just settle for manufacturers’ descriptions, either – you want to have your own unique content so you don’t blend in with your competitors.

#3 Online Inventory and Shipping

There are few things as aggravating as ordering something online and then finding out it’s going to take many days or weeks to arrive when you were expecting it to show up quickly. In fact, giving your customers that kind of experience is bound to lead to poor reviews and few repeat purchases. Guard against both problems by giving real-time inventory and shipping details on your website.

#4 Online Reviews

Customers will read marketing descriptions, but they’ll place more of their trust in reviews from experts or other buyers. The more content you have on your website from people who either know about your products or have actually used them, the easier it will be for customers to feel safe knowing that a product will meet their standards for quality.

#5 Buyer Guarantees

Speaking of safety, don’t let customers worry that a transaction on your website is going to lead to unwanted charges or other problems later. Add money-back guarantees and other signs of safety and security throughout your website. They’ll put visitors at ease, and help to increase your sales.

It’s certainly possible to build a profitable online store, but it takes a little bit of ingenuity and a focus on proven business principles. If you need a web design and Internet marketing team that can help you turn your dream into a reality, why not place a call to today and see what we can do to help you take the next step?

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