One thing you learn quickly as an entrepreneur or business owner is that it can be tough to know which investments are worth the money and which ones aren’t. Even in the world of web design, some things are nice perks that you can do without, while others can make or break the profitability of your web presence.
It can be hard to tell the difference, and a lot is going to depend on your particular industry or situation. Still, there are four business website “extras” that almost always seem to pay for themselves pretty quickly…
#1 Premium Hosting
If you think of your website as a house, your hosting platform is the ground it’s built upon. Not surprisingly, you want that ground to be as solid as possible. With premium hosting (which typically costs a few dollars a day or less), you can get faster webpage loading times, improved security, and automatic backup and restoration features. Each of these can help you attract search engine traffic, win new customers, and increase your website’s value.
#2 Content Offers
Lots of marketers decide to pass on having professionally written and designed e-books and other content offers on their websites, often because they don’t want to pay for the creative minds involved. But the more information resources you have on your website, the more likely it is that prospects will give you their email addresses and other contact information so you can follow up with them later. Great content is the key to lead generation, and boosts your website’s ROI significantly.
#3 Online Video
Numerous researchers have discovered that online video is more captivating than text or static images alone. That shouldn’t be any surprise – video is a more personal and sensory medium. You can use short clips to not only boost response rates on your landing pages, but to demonstrate product features, answer FAQs, and improve customer service. No matter how you look at it, video increases the efficiency of your website, saving you time and money every day.
#4 Custom Programming
Ultimately, the success of your business website rests on three things: how it looks, what it says, and what it does. This last point is one you shouldn’t ignore. Custom web programming adds functionality to your website beyond what you can get from simple plug-ins. You can use that functionality to automate data entry tasks, improve your marketing, or set up online appointment scheduling (just to name a few examples). Any of these can help your business make or save money, and boost your bottom line.
Web design and development requires a healthy investment, and we know how difficult it can be to pile on a new expense on top of what you’re already paying for. Still, springing for these added features is probably a good idea, since they are bound to pay you back again and again in the future.
Need a web design team who can help you make smart investments for your company’s future? Reach out to our team today to set up a free consultation and see how we can help.
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